Google’s “Mobile Crocodile Tears”

Picked this up in my RSS flow this morning which I’m trying to stay on top of, I’m in the middle of lots of discussions on what the Telco is now, what it will be, what it needs to be, what it should be, how it will get there etc and this post touches on something I was discussing with James Enck recently

Let’s face it there is a war going on right now and each side is getting ready to launch attacks for the ultimate prize, consumers, you know the one’s that now create their own content, want RAW access, build their own communities and still send billions of SMS. As I’ve said recently the first strike is to help these consumers (pro-sumers as some say) to (more) easily manage their contacts across all devices, it’s possible now with various tools but not really the simplest thing in the world. I recently got mine sorted out across XP PC with Outlook, Windows Mobile 5 device with Outlook and my Macbook with Address Book, I ended up using Plaxo and once I’d got it figured out correctly it seems to work just fine but the point is it’s a kudge that’s using different systems that aren’t designed to do specifically what I want but can be used to do so. This sort of thing needs to me made very very simple for it to work better.

The other important thing here is the semantic usefulness of all this data once it’s accessible, and from there the ideas outlined in Personomy become so much easier and more useful (to all involved including the customer)

Google’s “Mobile Crocodile Tears”: ”

Google's Mobile Crocodile TearsI have to say, nowadays, I get a chuckle when Google whines about anything…

I was reading this article about how Alan Eustace, Senior VP of Engineering and Research, was saying that the mobile ecosystem was ‘challenging’. And that Google has to work with ‘an array of partners’ to make their offering happen. No shit, Sherlock. Welcome to the real world.

But joking aside, when you read between the lines, there definitely is a convergence war going on. It’s very clear that Operators are trying to avoid becoming dumb pipes and not just handing their customers over to anybody—let alone Google. Companies like Greenlight Wireless, JumpTap, Medio, etc definitely embrace the partnership model with Operators and ultimately help them retain customers, brand, etc. This, in my opinion, will be the undoing of Google, Microsoft, Yahoo!, etc in the mobile space.

(Via Converged Thoughts.)

3 comments so far

  1. Neuromancer on

    Hmm

    Chalenging is one word – at a posh WAP event I few yers ago I was staggered by the incompetentce and arogence of all the mobile guys.

    I eaven heard one Guy from Nokia use “Sub” in a non ironic sense.

    Mobile is too in love with the walled garden model to fit with Google.

  2. ikisai on

    I’d argue that I am not one of ‘those’ mobile guys but I know the sort you mean, things are changing, slowly, but changing all the time…

  3. Kevin Perkins on

    Ironically, I think social networks have proven it’s no longer about how many subscribers/users you have–it’s about how compelling your application is to make your growing base “aggressive”.

    This is why, IMHO, search companies continue to divide and conquer. Search companies leverage their key asset (which is *search*) and move into other areas that ultimately support this. Mobile just becomes another channel to this asset, not the other way around.

    Telcos, on the other hand, don’t really have an “asset”, per se (you tell me, *ringtones*? Games?). I would say it’s probably SMS, but now search companies are reducing SMS to a bland messaging medium and premium services are diminishing (http://www.digitaltransactions.net/newsstory.cfm?newsid=1154).

    Just an aside, my company is getting so much off-deck interest now with a free/ad-supported model, that operators are no longer becoming important to us. The long sales cycles, the ridiculous rules, and the constant turn-over has really changed our BD focus moving forward.

    To give you an example, we tried to launch a search/browsing/ad model with Optimus, Orange’s affiliate in Portugal. In order for us to do that deal, the governing body forces us to sign the same deal with Vodafone and TMN so that it’s “fair”. That’s tarded. That’s like saying in order for us to do a deal with Yahoo, we have to do a deal with Google, Ask, MSN, and AOL.


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